The discovery was made by Richard McClintock, a professor of Latin at Hampden-Sydney College in Virginia, who faced the impetuous recurrence of the dark word consectetur in the text Lorem ipsum researched its origins to identify them in sections 1.10.32 and 1.10.33 of the aforementioned Cicero's philosophical work. Objectively composed of unrelated words, Lorem ipsum owes its existence to Marco Tullio Cicerone and to some steps of his De finibus bonorum et malorum (The highest good and the highest evil) written in 45 BC, a classic of Latin literature dating back more than 2000 years ago. Its nonsense allows the eye to focus only on the graphic layout objectively evaluating the stylistic choices of a project, so it is installed on many graphic programs on many software platforms of personal publishing and content management system.Ĭontrary to what one might think, the Lorem ipsum text, despite being meaningless, has noble origins. The choice of font and font size with which Lorem ipsum is reproduced answers to specific needs that go beyond the simple and simple filling of spaces dedicated to accepting real texts and allowing to have hands an advertising/publishing product, both web and paper, true to reality.

In order to have a result that is more in keeping with the final result, the graphic designers, designers or typographers report the Lorem ipsum text in respect of two fundamental aspects, namely readability and editorial requirements. This expedient serves to get an idea of the finished product that will soon be printed or disseminated via digital channels. The Lorem ipum filling text is used by graphic designers, programmers and printers with the aim of occupying the spaces of a website, an advertising product or an editorial production whose final text is not yet ready.

When referring to Lorem ipsum, different expressions are used, namely fill text, fictitious text, blind text or placeholder text : in short, its meaning can also be zero, but its usefulness is so clear as to go through the centuries and resist the ironic and modern versions that came with the arrival of the web. Lorem ipsum contains the typefaces more in use, an aspect that allows you to have an overview of the rendering of the text in terms of font choice and font size. It is certainly the most famous placeholder text even if there are different versions distinguishable from the order in which the Latin words are repeated. It is a sequence of Latin words that, as they are positioned, do not form sentences with a complete sense, but give life to a test text useful to fill spaces that will subsequently be occupied from ad hoc texts composed by communication professionals. The graphic and typographic operators know this well, in reality all the professions dealing with the universe of communication have a stable relationship with these words, but what is it? Lorem ipsum is a dummy text without any sense.

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